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After eight years in business, Vacation Network has established a sizeable customer base. In an effort to better serve them and provide the technology-savvy group with a more efficient way to search for destinations and plan trips, the company decided to overhaul their existing site. Additionally, the new site and company anniversary provided optimal timing for a re-branding initiative, including a new logo and overall look for the company.
"Since our inception business has grown considerably," said Teddy Kavadas, General Manager of Sales. "Our decision to develop a more interactive site was based on our desire to make the vacation search and scheduling process simpler. A good percentage of our business comes from referrals, so giving back to the people who have fueled our success was really a no-brainer."
A main feature of the new site is the search function that allows clients to search vacations by location as well as activity. For example, clients can search for vacation spots that offer golf, skiing, beaches, and more. "We wanted clients to be able to explore the possibilities before booking to ensure they're really getting everything they want from their vacation," said Kavadas.
Users are now also able to complete a vacation request form online before mailing it in as well as view excess inventory complete with pictures. The new site also features a testimonial page that allows clients to share their vacation experiences.
With the overhaul of the Vacation Network website came an overhaul of the company's referral program as well. The new program boasts greater incentives for referrals regardless if the program is purchased. "We really care about our customers. The greater referral incentives are just another way to give back to our loyal customers."
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