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Re: Selling Prints for Profit

I need to go back to my days of offset printing and photo lab ownership.

If I were going to design a printer that would fit the needs of the
"Professional market" I would do the following:

DPI output would be variable from 360x360 to 1440x1440.
The sheet size would be 22"inches wide by unlimited length.
	Reasoning 20x24" photos are standard in the photo market. 95% of 	my
work was never larger than 20" even in the offset end. Standard 	offset
paper is a combination of 8.5x11, 11x17, 17x22, 22x34, etc.
	These are US sizes metric will be different.

Ink: 4 color would be a very minimum. Seven color would be better. 
	Your standard CMYK with Orange and Green. The seventh color would 	be
for a UV overcoat. We always called this a protect coat or 		gloss coat
in the printing industry. Kept the printed piece from 	getting scuffed.

The printer would need a bulk ink system. It could not be held captive
by ink that only was available in certain sized carts. It needs to be a
system that you pour the ink into the top and it prints. When the ink
gets low you pour in more. If you need to change ink you dump the
bottles, put in flushing fluid, flush the system and put in new ink. 

Here you would need to get away from the razor blade mentality, give the
razor away free and make your profit on reusable supplies. Make your
money on the printer and not worry what ink is used.

As for price. I like everyone else would like it as low cost as
possible, but being a business person the cost of the machine is really
not that important. If it is going to produce income the cost becomes
irrelevant. It is the cost of operation that is the important factor.
This printer will have to be priced so you make a profit, but yet low
enough that the "Professional consumer" can afford the initial

My printer wants is not designed for the hobbits. There are more than
enough hobby printers on the market now. One more just is not necessary.

Jim Davis


J. Arthur Davis          -Inkjetstores.com-
Serving the world with fine art reproduction services and supplies.
Email mailto:jarthurdavis@earthlink.net
Web Site http://www.visual-artists.com Get YOUR FREE
Marketing Newsletter at http://www.visual-artists.com/ezcontact.html

A rip would be a big help. I find several advantages to a rip. One, you
can arrange different sized images on a sheet. Two, rips tend to allow
your printer to print a lot faster.

Jay Schneider wrote:
> John McCann's question peaked my interest. If you missed it:
> Is anyone using the 3000 to make "photos" or commercial artwork ?
> As we plan our upcoming digital photography show, I've had conversations
> with several manufacturers in the market and have been interested in the
> following:
> -- Does it seem that there is a strong need for a professional photo
> printer--i.e. one that performs better but is more targeted to the
> photography application than the 3000/5000 which were originally introduced
> with pre-press in mind?
> -- Do you feel the current resolution from the Epson heads is good enough to
> sell as photographic quality?
> -- If you do feel there is a need for a new printer, would it be worth
> $1500-$2000 to your business?
> -- Would you feel the need to buy a RIP to further improve color
> accuracy/workflow, etc. on your photo printer?
> Sorry to be so inquisitive, I know we're all busy. But as we look at the
> prospects for our digital photography show, we believe strongly that much of
> the growth will come from printing photographs with inkjet. But it almost
> seems that the technology needs some tweaking for high-end photo
> applications. I like to carry these messages back to manufacturers when I
> get the opportunity.
> Inkjet suppliers/manufacturers, of course, seem to feel that the technology
> is there right now (i.e. buy now). I thought I would see what you folks
> thought.
> Jay Schneider
> Digital Photo 2000
> www.digitalphotoexpo.com
> jay@digitalphotoexpo.com
> Phone: 414-785-4524
> Fax: 414-785-4526
> -
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