get real (was new papper 0

[Joseph Giannetti <giannetti@macconnect.com>]

((((Subject: Re: New paper(atten: Jerry Olson and all) said::
Jerry,
I'm in your camp; these papers are far and away too expensive.
Doing16x20 photographic prints, I have to make proof prints to examine
problems in detail before delivering a final product. At $5-6 per sheet
of paper, plus ink costs, it's flat unaffordable; you can't sell prints
to customers at high enough prices to justify this.
Peter Stewart)))

from : Giannetti
If the paper and ink is to expensive but it does the job use it,  why
dont you use the regular Epson paper for proofs and  the expensive paper
to give to the client,  the rule of thumb at the business school's is 
if you dont make at least 100% percent profit then your not charging
enough.

My rule is you charge a lot more than what you first think it's  worth 
and do the best job you can using the best materiel possible.   You will
walk away a happy man they will walk away a happy customer, after all
what you are selling is your talent not a bushel of oranges
 
I sell some of my work for the amount that i think it is worth then add
200 percent to that,  if the  image makes them feel good and / or 
conveys the message Im happy and they are happy.

Their was a photographer back in the 70â s  that charged  5 or 6
thousand a day  and people had to wait three months before they  get to
shoot with him his name wasä Iriving Pennä and then thier was alsoä Hiro
ãand when you talked to the art director afterwards they would act like
the got  the most  incredible  job for very little  money.  

So charge more
Its the image,  not the process and certainly not  what people think its
worth

-
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