EXIF and Epson

[Artmuvz@aol.com]

<http://www.digitaloutput.net/dq/dq0301.html>
More Vendors Sign on with EXIF Print Standard
Hewlett-Packard Co., Adobe Systems Inc. and Eastman Kodak Co. are have 
licensed the Exchangeable Image File Format 2.2 (Exif Print).

The Exif 2.2 standard was published recently by the non-profit Japan 
Electronics and InformationTechnology Industries Association (JEITA).The 
format supports information useful for printing digitalfiles, embedding it in 
the JPEG file header. A year ago, Epson America released inkjet 
printersemploying Exif technology in a feature it calls Print Image Matching.

With Exif 2.2, files record information such as contrast, saturation, 
sharpness, gain control, captured scene type and digital zoom ratio used. 
Exif Print information like exposure time, white balance and color saturation 
can be interpreted by a printer driver to produce better results.

Other OEMs who have licensed Exif include ArcSoft, Asahi Optical Co. Ltd. 
(Pentax Corp.), Casio Computer Co. Ltd., JVC (Victor Company of Japan Ltd.), 
Konica Corp., Kyocera Corp., Matsushita Electric Industrial Co. Ltd. 
(Panasonic), MGI, Minolta Co. Ltd., NewSoft, Nikon Corp., Olympus Optical Co. 
Ltd., Ricoh Co. Ltd., Sanity Software, Sanyo Electric Co. Ltd., Sony Corp., 
Toshiba Corp. and Ulead Systems Inc.

“With the growing consumer adoption of digital imaging, it is essential that 
consumers are able to share high-resolution, high-quality images across 
devices and platforms easily,” said Evan Smouse, director of strategic 
technology, HP Imaging and Printing Systems. “Exif Print delivers 
compatibility, consistent results and overall consumer confidence.”

“A true consumer-oriented digital photography system needs to work with a 
wide range of digital cameras, software and printing systems, reduce 
complexity and ensure consistently high-quality results,” said Ken Parulski, 
senior technical associate and manager of standards, Digital & Applied 
Imaging, Eastman Kodak Co. “We feel Exif 2.2-enabled systems will fulfill 
this promise.”
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